COMMUNICATIONS PLAN
1. Key Messages
• Lush Cosmetics cares about protecting the environment, using ethically sourced ingredients, and reducing waste.
• The “Naked” packaging-free products help solve the problem of plastic waste in the beauty industry.
• Lush’s Charity Pot Program supports small organizations that work for human rights, protect the environment, and help animals.
• Lush makes sure its ingredients are sourced responsibly, giving fair wages to workers, supporting eco-friendly farming, and reducing harm to nature.
• People can make a difference by choosing beauty products that are sustainable and free of plastic.
2. Target Audiences
• People who care about the environment and choose products that are good for the planet.
• Regular Lush customers who support the brand’s ethical values.
• Young adults who often support eco-friendly brands.
• Environmental groups and influencers who promote sustainability.
• Local communities in British Columbia, especially those interested in living without waste.
• Media outlets that focus on beauty and lifestyle, especially those covering sustainable and ethical businesses.
3. Channels and Tactics
• Lush Website & Blog: Share articles about Lush’s efforts to reduce plastic waste and help the environment.
• Social Media (Instagram, TikTok, Facebook, YouTube):
• Post behind-the-scenes content showing how “Naked” products are made.
• Share before-and-after waste reduction stats to show the impact.
• Encourage customers to share their experiences using #LushNaked and #SustainableBeauty.
• Email Marketing: Send special emails with information about the initiative and early access to new “Naked” products.
• Press Release Distribution: Share the news with beauty, lifestyle, and sustainability media outlets (e.g., Vogue, Forbes).
• Influencer Collaborations: Work with eco-friendly influencers to review products and create educational content.
• Community Engagement: Host plastic-free pop-up events in Vancouver and Kelowna to spread the word about Lush’s sustainability efforts.
• Partnerships with Environmental Organizations: Team up with local groups to boost the impact of the initiative.
• Social Media Advertising: Run ads showing the benefits of switching to packaging-free beauty products.
• Promotions: Offer discounts in-store for customers who bring back empty Lush containers to recycle.
4. Proposed Evaluation Methods
• Website Analytics: Track how many people engage with CSR blog posts, how long they stay on pages, and how many take action (like making a purchase).
• Social Media Metrics: Keep an eye on hashtag use, shares, comments, and video views.
• Customer Surveys: Collect feedback from customers about their experience with packaging-free products.
• Media Coverage: Track how often Lush is mentioned in the media and the tone of those mentions.
• Event Attendance & Impact: Measure how many people attend pop-up events and gather feedback from them.
• Sales Data: Compare sales of ‘Naked’ products before and after the campaign to see its impact.
PRESS RELEASE
FOR IMMEDIATE RELEASE
Lush Announces New Plan to Protect the Planet
Sustainability, Regeneration, and Social Impact: Lush’s Action Plan
March 18, 2025 – Lush, the cosmetics company, is excited to announce its new plan, “The To Do List for Climate and Nature.” This plan shows Lush’s commitment to protecting the Earth, wildlife, and creating a healthier, more climate-friendly future. With this new initiative, Lush continues its mission to make the world “Lusher than we found it.”
As climate change and damage to the environment continue to hurt the Earth, Lush is taking action. The To Do List for Climate and Nature includes steps to lower carbon emissions, protect important ecosystems, and make the company more sustainable. The plan focuses on:
1. Protecting Forests and Wildlife
Lush is using its buying power to help protect forests, wetlands, and other important natural areas. The company is working to stop deforestation and is supporting projects that help restore nature and protect animals.
2. Using Better Materials
Lush is using farming methods that help the environment, like agroforestry, and is working to make its packaging more sustainable. This means materials will be reused and waste will be reduced.
3. Reducing Emissions from Transport
Lush is working to reduce emissions from transport, such as business flights and the vehicles used to deliver products. The company is also supporting the development of cleaner fuels to lower emissions.
4. Helping Communities Affected by Climate Change
Lush stands with people who are already suffering from the effects of climate change, especially those who least caused the problem. The company is raising awareness and supporting these communities through donations and campaigns.
Commitment to Sustainability
Lush focuses on sustainability, regeneration, and fairness in all its business practices. With 66% of its products sold without packaging, the company is reducing waste while maintaining quality and good customer service.
“We know the time for action is now,” said Mark Constantine, Co-Founder of Lush. “We want to create a world where nature, people, and animals can thrive. We are committed to making this happen with bold actions.”
Get Involved
To learn more about Lush’s efforts to help the planet and how you can get involved, visit https://www.lush.com/ca/en_ca.
About Lush
Lush is a cosmetics company known for its handmade products, cruelty-free practices, and commitment to sustainability. Lush uses natural ingredients, fair trade, and minimal packaging to help protect the Earth and the people who make its products.
Media Contact:
Lush Media Relations
Email: carolinaproenca@lush.ca
Phone: 1-888-733-5874
Website: https://www.lush.com/ca/en_ca
BLOG POST
Lush’s To Do List for Climate and Nature: A Greener Future
At Lush, we believe in making the world “Lusher than we found it.” As a brand committed to sustainability, we know it’s time to take action and protect the planet for future generations. That’s why we’ve created our To Do List for Climate and Nature – a plan that involves reducing our carbon footprint, protect wildlife, and have a greener world.
What is the To Do List for Climate and Nature?
The To Do List for Climate and Nature is a set of clear actions we’re taking to fight climate change and preserve our planet’s ecosystems. It includes four key areas where we’re focused on making a difference:
1. Protecting Forests and Wildlife
We’re using our buying power to help ecosystems like forests, wetlands, and healthy soils. By removing deforestation risks from our supply chain and restoring nature, we’re helping protect wildlife.
2. Usage of Better Materials
We’re improving our supply chain by supporting regenerative farming practices (agroforestry) and using eco-friendly materials. We’re also making our packaging circular, meaning it can be reused, reducing waste.
3. Reducing Transport Emissions
Transport emissions are a big challenge, but we’re dedicated to cutting down on flights and air delivery. We’re also working to reduce emissions from our vehicles and looking for more sustainable fuel options.
4. Helping Communities from Climate Change
Climate change affects everyone, but the people who have done the least harm to the planet, are usually the ones who suffer the most consequences. That’s why we raise awareness through campaigns and make charitable donations.
Why This Matters
At Lush, we always try to find better ways to make a greener planet. Our commitment to sustainability is not just about reducing waste or using better ingredients, it’s about using our voice and taking action to make a positive impact. By following these steps, we hope to inspire other businesses and individuals to join us in creating a greener future.
What You Can Do
You’re a part of this too! Every choice you make can have an impact. By choosing Lush’s ‘Naked’ products (66% of our products are sold without packaging) or supporting our sustainability campaigns, you help us reduce waste and make a difference.
If you care about protecting the planet and want to see more businesses taking action, we encourage you to get involved. Follow us on social media, share our message, and support eco-friendly businesses. Together, we can create a better and greener world for all.
Join Us Today!
At Lush, we know that the time for action is now. We’re dedicated to making real changes that will benefit the planet, people, and animals. Join us in our journey to a more sustainable future. Visit https://www.lush.com/ca/en_ca to learn more about how you can be part of the change.